Our animation is going to communicate the damage plastic bag use has on the environment and wildlife. We are going to offer reusable bags as an alternative. We want our animation to have an illustrative quality to it because we feel that the reflects an environmentally conscious image rather than a heavily computer generated style which seems more artificial. Through a fun, modern and quirky design aesthetic we plan to appeal to young adults and first-time flatters. It is important to communicate the information using simple language and engaging graphics so that it doesn't feel like being back at school. The alternative of re-usable bags needs to be conveyed as not too much effort, it needs to be a small change that if everyone gets on board will make a big impact.
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